Creativebug

photo styling

Creativebug Digital Designer

As a Digital Designer at Creativebug, I’m at the forefront of crafting visually captivating experiences that inspire creativity and foster learning within our vibrant community of arts and crafts enthusiasts. My role is instrumental in bringing our brand to life across digital platforms, as I collaborate closely with our marketing team to create engaging content that resonates with our diverse audience. From designing stunning visuals for our website and email campaigns to crafting compelling social media assets and digital advertisements, I play a pivotal role in shaping the visual identity of Creativebug and ensuring that our content speaks directly to the hearts of over 100k users passionate about all things creative.

Current responsibilities include:

Website Content Enhancement: Collaborate with the marketing team to ensure that all website content is visually appealing and aligned with our brand identity. This includes styling product photos, creating graphics, and optimizing visual elements for user engagement.

Direct and Style Website Photography: Direct and style all on-set photography to create compelling visuals for individual classes. Research each artist’s unique style to develop imagery that aligns seamlessly with company brand identity.

Email Design: Develop eye-catching and effective designs for email campaigns, newsletters, and promotional materials to drive customer engagement and retention.

Social Media Assets: Create visually compelling assets for use on social media platforms, including but not limited to Instagram, Facebook, Pinterest, and Twitter. This includes designing graphics, editing photos, and crafting engaging visual content to support our social media marketing efforts.

Ad Design: Design captivating visuals for both paid and organic social media ads to promote products, events, and special offers. Ensure that all ad creatives are in line with our brand guidelines and optimized for maximum impact.

Project Support: Assist in the execution of various marketing projects and initiatives aimed at supporting our thriving website with a large user base in the arts and crafts space. This may include collaborating with cross-functional teams, managing timelines, and ensuring deliverables are met on schedule.

Tea, Please.

Inspiration: Crystals.

“In hac habitasse platea dictumst. Fusce eu erat tincidunt, dapibus sem scelerisque, dapibus nibh.”

— Darelle Priestman

The Golden Blush Series was, in part, inspired by cherry quartz, which has brighter tones than its rose counterpart. I love the gradations in the crystal. It really makes you think about how people blush, how the color grows from within. That's what I hoped to accomplish with this set: a glowing warmth rising through the misty layers of white glaze. Varius neque. Donec nec justo sed mi ultrices suscipit. Proin nec scelerisque felis. Proin hendrerit, massa eu scelerisque tempor, orci magna tristique tellus, at pulvinar justo nibh at nisl. Maecenas molestie sit amet sem ac congue. 

The Plate as a Blank Canvas.

Maybe our followers can settle a little debate between Eddie and me. Eddie is always talking about how his stoneware is ideal for chefs, because of how minimal they are in color. He calls it their “blank canvas,” because when you keep the base clean, it highlights the presentation of the food that much more.

As someone who loves color theory, I think ceramics can have a pop of color that compliments what you put inside of them. At least, decorative ceramics are perfect for lazy cooks like me. I love just throwing things together and not worrying about how they’ll look, because I know my bowls are already beautiful.

Well, folks. What do you think?

An Exploration of Texture.

Some of you may know that certain types of clay yield certain types of texture. The harder, paler kind that Felicia uses for her work is sourced from the foot of the Appalachian Mountains, where the concentration of kaolinite is higher. While this kind of clay does not have as much plasticity as the kind I use, it yields a more porcelain and glossy finish. 

I get my own clay from the Northeast, where the deposits are more pliable. This helps me achieve the optimal shape and also gives me the best texture. I keep the outside of my stoneware unglazed, because it’s easier to grip. In a restaurant you have to deliver food fast and in bulk, so your servers always need a firm hand on your dish ware.

I liken my style of ceramics to driftwood. It has a lovely form and is smoothed by water, but it’s also coarse enough to give you a firm hold. Felicia’s is a bit more like a peach or apricot: velvety, a soft shape, but a solid composition. In the end, different textures have different purposes. That’s why we work so well in tandem.

Haptic Selections

To Glaze or Not to Glaze.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque et magna pellentesque, elementum ligula a, finibus diam. Sed tempor, orci a fermentum molestie, nunc magna vestibulum magna, a vestibulum orci elit et nisi. Morbi metus nisl, convallis nec placerat vel, ornare sit amet nisl. Suspendisse laoreet gravida diam at maximus. Ut egestas semper dui eu blandit. Pellentesque ultricies urna in dolor sagittis molestie. Duis aliquam malesuada diam vitae porta. Pellentesque eu tincidunt ante.

Nam eu enim sit amet lorem vehicula ultrices. Cras vitae cursus dolor. Donec euismod suscipit rhoncus. Ut quis elit ut ante eleifend laoreet. Nullam convallis porta libero, in fermentum nisl. Suspendisse id imperdiet massa. Interdum et malesuada fames ac ante ipsum primis in faucibus. Vestibulum euismod, turpis in gravida volutpat, nibh urna mattis nunc, quis porttitor nunc risus eu magna. Sed sodales blandit urna, vitae varius tortor aliquet vel. Quisque sit amet malesuada mi, sit amet accumsan quam. Maecenas a ligula nunc. Quisque placerat ut massa et porttitor. Mauris vehicula rutrum nisl, eget dictum lacus hendrerit quis. Pellentesque pharetra nibh at ligula egestas convallis.