Creativebug Digital Designer

As a Digital Designer at Creativebug, I’m at the forefront of crafting visually captivating experiences that inspire creativity and foster learning within our vibrant community of arts and crafts enthusiasts. My role is instrumental in bringing our brand to life across digital platforms, as I collaborate closely with our marketing team to create engaging content that resonates with our diverse audience. From designing stunning visuals for our website and email campaigns to crafting compelling social media assets and digital advertisements, I play a pivotal role in shaping the visual identity of Creativebug and ensuring that our content speaks directly to the hearts of over 100k users passionate about all things creative.

Current responsibilities include:

Website Content Enhancement: Collaborate with the marketing team to ensure that all website content is visually appealing and aligned with our brand identity. This includes styling product photos, creating graphics, and optimizing visual elements for user engagement.

Direct and Style Website Photography: Direct and style all on-set photography to create compelling visuals for individual classes. Research each artist’s unique style to develop imagery that aligns seamlessly with company brand identity.

Email Design: Develop eye-catching and effective designs for email campaigns, newsletters, and promotional materials to drive customer engagement and retention.

Social Media Assets: Create visually compelling assets for use on social media platforms, including but not limited to Instagram, Facebook, Pinterest, and Twitter. This includes designing graphics, editing photos, and crafting engaging visual content to support our social media marketing efforts.

Ad Design: Design captivating visuals for both paid and organic social media ads to promote products, events, and special offers. Ensure that all ad creatives are in line with our brand guidelines and optimized for maximum impact.

Project Support: Assist in the execution of various marketing projects and initiatives aimed at supporting our thriving website with a large user base in the arts and crafts space. This may include collaborating with cross-functional teams, managing timelines, and ensuring deliverables are met on schedule.

Urban Aquarium is an original collection of artwork that can be used on a number of applications from home furnishings to apparel.

Col Fondo is a natural wine magazine that focuses on wine grown and produced naturally, as well as the culture surrounding these practices.

Natural wine is produced to express a sense of place; weather, elevation, nearby vegetation and wildlife and various events during the growing season, this magazine aims to capture this idea aesthetically and informatively, conveying the sense of culture surrounding these practices.

For this project I created cover designs, layout spreads,
original illustrations and a logo.

Kismet is an original collection of patterns that can be used on a number of applications from home furnishings to apparel.

Verdure Coffee is a cafe and roaster in Venice, California. I created a whimsical brand for the company with a logo, original illustrations, patterns and a mural design for their building. I also created company business cards, and designed new to-go cups for the cafe.

For my client, DOPP, I created vector artwork derived from a piece of sentimental family artwork. The client requested art that could be used over a variety of print projects.

Miss Calypso Records is an Independent record label, inspired by Maya Angelou, working exclusively with female artists. I was tasked to rebrand the company with a feminine, tropical and modern feel.